Who We Are

Sebastien Yanni: Partner & Operation director

Founder of Soyculto, Sebastien Yanni is a wide experienced businessman specialized in the creation and management of marketing and business projects.

Sebastien Yanni: Soyculto Partner & Operation director

Sebastien Yanni: Soyculto Partner & Operation director

Graduated in Business Administration with a major option in marketing and titular of a Postgraduate degree in “Strategy, Innovation and Entrepreneurship”, obtained in ESCP Europe – school of management – France (2nd European Business School based on the 2008 Financial Times ranking for Masters en Management), Sebastien Yanni is an experienced professional in marketing of services.

In more than 6 years as Marketing and Program manager in Hewlett Packard (HP France), Sebastien gains expertise in the development and management of innovative solutions for corporate customers and retailors. He participates in the development of intranet and extranet systems.

At the en of 2003, during his postgraduate degree, Sebastien begins a venture and sets up and co-founds Visiomusic, a multi-senses marketing agency for points of sale . As marketing and sales director, Sebastien develops various solutions for retail brands in France and western Europe.
In this venture, he designs a Multimedia content platform for Internet broadcasting to propose a private radio or television to the customers.

Once settled down in Buenos Aires, Sebastien is one of the promoter in the founding of Emotya, a primary rechearch and busines intelligence consulting agency. He conducts various successful missions either in Argentina or in Uruguay.

Based on his large expertise in business development, his knowledge in IT systems and his numerous high technology projects, Sebastien begins in 2006 to develop the first collaborative cultural diversion portal in spanish language : www.TorneoAtlantis.com. At that time he creates Soyculto, the mother company, editor of the “serious gaming” platform and growth agency which he now manages on a daily basis.


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Strategic partner: Web724.com

Web724.com: Soyculto's strategic partner

Web724.com: Soyculto

Since the 2000′, this company combines expertise and innovation in creating and managing databases for internet, intranet, extranet and Web sites implementations.

Web 724 uses the best design criterias and the lastest technologies todevelop high quality online products and applications. Web724 takes profit of a high specialization in Oracle, Java y Open Source technologies.

Web 724 also relies on a large knowledge of strategic planning, development and implementation of specific solutions for web tecnologies.

International partner network

More than a company, Soyculto is an international and multicultural network of high ranked specialists, all dedicated to a commun objective. This network is customer projects success oriented thanks to its wide practical experience .

  • Signos: French/Argentina company dedicated to visual management (Mind Mapping) formation and consulting
  • DyC Research: Argentina consultancy agency specialized in primary research, market study and statistics brings statitic proecessing services to Soyculto.
  • Zumo Creativo: Graphic designer that gives a highly professional look at creative and plastic aspects.
  • Ixiade: French agency for innovation management orients on a methodology of strategic evaluation of innovation required by the customers.
  • Independant advisors Soyculto’s team is strenghtened by the participation of recognizaed experts who have acquired expertise in first class companies.
    • Argentinean sociologist dedicated to qualitative and quantitative studies.
    • Online advertizing expert, Lycos® France ex employee,
    • Database specialist in Yahoo® Europe,
    • Quality specialist in Yahoo® Europe,
    • Creative manager in BBDO® advertising agency in San Francisco,
    • French sociologist specialized in information technologies.

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