The recreational marketing introduces fun as a marketing media. Taking advantage of the favorable opinion generated by the activity, the editor can promote a message more interactively.
The serious games
Serious games are one of the most innovative media of the recreational marketing. They propose to use the game to reach an additional objective to the sole entertainment. Serious gaming can be useful to communicate (advergame), educate (edugame) or train (trainingame). Its set of benefits makes this media a privileged method to pass on a complex message and make sure it is properly memorized.
Soyculto designed and developed a serious gaming platform based on games of questions, questionnaires, trivias and quizzes. This software adds a functionality as it incorporates a system of quality data collection which can be used to produce usefull information and intelligence. Soyculto promotes and sells serious gaming solutions in product format such as the “add-on“, “contest” or “event” campaign.
Serious gaming solutions by Soyculto
Discover more detail about the serious gaming solutions proposed by Soyculto in this section and the following pages:
- Recreational marketing
- 7 Serious gaming benefits
- Serious game types
- Serious gaming Platform
- 3 serious game products
- Add-on campaign
- Contest campaign
- Event campaign
- Serious games & Business intelligence