Serious game from Soyculto

Thanks to its serious gaming platform, specially designed for the collection of  data relevant for the information generation, Soyculto offers its customers more than a marketing transaction. It provides complete business intelligence solutions.

Serious gaming and user profiles

Soyculto serious gaming platform is based on question games, questionnaires, trivias and quizzes. It incorporates a  system of quality data collection  which are processed to produce information and intelligence useful for the editor.

Questions, answers and users profiles

The use of a  serious games allows to collect all necessary data to determine a complete user profile. The Soyculto platform has been developed to meet  this objective. It uses a  recreational system based on questionnaires on many topics. The users, by answering to the questionnaires, leave information. By analyzing the below listed item, it is possible to determine a very specific profile:

• the question topic,
• the difficulty,
• the answer (correct, incorrect or passed without answering),
• the response time.

Associating the demographic data to the profile and the online behavior, it is possible to identify individually or in group:

• the areas of interest,
• a behavior,
• some habits,
• a prospective or future evolution…