Serious game from Soyculto
Thanks to its serious gaming platform, specially designed for the collection of data relevant for the information generation, Soyculto offers its customers more than a marketing transaction. It provides complete business intelligence solutions.
Soyculto serious gaming platform is based on question games, questionnaires, trivias and quizzes. It incorporates a system of quality data collection which are processed to produce information and intelligence useful for the editor.
Questions, answers and users profiles
The use of a serious games allows to collect all necessary data to determine a complete user profile. The Soyculto platform has been developed to meet this objective. It uses a recreational system based on questionnaires on many topics. The users, by answering to the questionnaires, leave information. By analyzing the below listed item, it is possible to determine a very specific profile:
- the question topic,
- the difficulty,
- the answer (correct, incorrect or passed without answering),
- the response time.
Associating the demographic data to the profile and the online behavior, it is possible to identify individually or in group:
- the areas of interest,
- a behavior,
- some habits,
- a prospective or future evolution…