The gaming proposal
"add-on" campaign: serious gaming solution
This product adds a serious game to an existing communication campaign. In this case, we aim at inserting a module to an online platform (institutional website, advertising site, intranet or extranet)
“add-on” campaign benefits
The add-on campaign takes into account the available budget in relation with the campaign dimension and the subcribed services.
It allows to have a quick serious gaming solution with the following benefits:
- New communication content,
- Stimulation of the existing communication,
- Recurrence of visits and traffic increase,
- Quality of collected information,
- Medium to quick ROI.
Technical and graphic services
The “add-on” campaign product intetrages a range of services from design to the development of all the elements necessary to insert a Trivia/quiz in a website or any existing web-based software.
The product includes the following elements:
- User interfaces design (according to the corporate graphic guidelines),
- Creation of promotion banner ,
- Soyculto platform adaptation,
- Systems linking (user management from the existing system to the soyculto system),
- Module hosting during the whole campain,
- Definition of the campaign tracking reports.
Additional services
In order to offer a complete and coherent solution, the add-on product integrates the following marketing and intelligence services:
- Definition of objective,
- Campaign design and adaptation of the rules,
- Operational management of the development,
- Support in creating questions,
- Progress reporting of the campain,
- Delivery of the raw collected data.
Options to customize the solution
As a “all in one” product, the specifications of the “add on” campaign cover a defined perimeter in their standard version. It is possible to add some options to customize the solution:
- Sale of questions,
- Development of a campain media planing ,
- Operational promotion of the campain,
- Data processing and excecutive report.