The gaming proposal
Contest campaign: all-in-one serious game
This product allows to create a contest using serious game to complete an existing communication campaign. The objective is to strngthen the main campaign by adding a recreational dimension thru the organization of a contest.
Benefits of a contest
This product has a flexible cost which is related with the campaign dimension, the size of the promotion and the contracted services.
It allows to have a quick serious gaming solution with the following benefits:
- Brand revitalization thanks to an innovative campaign,
- All-in-one Contest,
- Recurrence of visits and traffic increase,
- Quality of the collected data,
- Medium to quick ROI.
Technical and graphic intervention
The “contest” campaign product incorporates a set of interventions ranging from design to the development of all the elements necessary to create and publish an online contest on a website or any existing web-based software.
The product includes the following elements:
- User interfaces design (according to the corporate graphic guidelines),
- System of user registration
- Creation of promotional banners ,
- Soyculto platform adaptation,
- Systems linking (gaming and ranking fonctions from the existing system to the soyculto system),
- Module hosting during the whole campaign ,
- Definition of campaign tracking reports.
Marketing and intelligence services
In order to offer a complete and coherent solution, the contest product integrates the following marketing and intelligence services:
- Objective definition,
- Support for the Contest creation
- Campaign design
- Contest rules definition and adaptation,
- Operational development management,
- Creaion of the regulation,
- Support for the Questions creation ,
- Development of the promotional media plan,
- Campaign progress reporting,
- Delivery of the raw collected data.
Options to personalize the solution
As a “all in one” product, the specifications of the campaign constest cover a defined perimeter in their standard version. It is possible to add options to customize the solution:
- Question selling,
- Management of the Campaign promotion,
- Data processing and excecutive summary.