It exists 3 types of Serious Games Campaigns :

  • Event campaign
  • Contest campaign
  • Add-on campaign

Event campaign: The gaming proposal

This product allows to create a serious game based event to develop a complete online communication . The objective is to design a complete campaign and develop an online system with a recreational dimension (thru the organization of a contest or similar).

Benefits of the solution of Event campaign

This product is cost optimum in relation with the dimension of the campaign, the size of the promotion and the subscribed services.
It allows to have a quick serious gaming solution and the following benefits:

  • All-in-one campaign,
  • Revitalization of the brand thanks to an innovative campaign,
  • Recurrence of visits and traffic increase,
  • Processing of collected data,
  • Quick ROI (maximum awareness).

Event campaign: Complete marketing and operative services

In order to offer a complete and coherent solution, the event campaign integrates the following marketing, operative and intelligence services:

  • Objective definition,
  • Contest support creation
  • Campaign design
  • Contest rules definition and adaptation,
  • Operational development management,
  • Rules creation and formalization,
  • Support to questions creation
  • Option : question selling,
  • Campaign promotional operative development,
  • Campaign progress reporting,
  • Delivery of the raw collected data.
  • Campaign promotion,
  • Data processing and executive summary.

Event campaign: Technical and graphical benefits

The event campaign product integrates a full set of benefits from the design to the development of all the necessary elements to create and publish a web-based software with a complete online contest.

The product includes the following elements:

  • Complete event site design and development,
  • User interfaces design (according to the corporate graphic guidelines),
  • System of user registration,
  • Creation of promotion banner,
  • Soyculto platform adaptation,
  • Module hosting during the whole campaign,
  • Definition of the campaign tracking reports.

Contest campaign: The gaming proposal

Contest campaign: all-in-one serious game

Contest campaign: all-in-one serious game

This product allows to create a contest using serious game to complete an existing communication campaign. The objective is to strngthen the main campaign by adding a recreational dimension thru the organization of a contest.

Contest campaign: Benefits of a contest

This product has a flexible cost which is related with the campaign dimension, the size of the promotion and the contracted services.
It allows to have a quick serious gaming solution with the following benefits:

  • Brand revitalization thanks to an innovative campaign,
  • All-in-one Contest,
  • Recurrence of visits and traffic increase,
  • Quality of the collected data,
  • Medium to quick ROI.

Contest campaign: Technical and graphic intervention

The “contest” campaign product incorporates a set of interventions ranging from design to the development of all the elements necessary to create and publish an online contest on a website or any existing web-based software.

The product includes the following elements:

  • User interfaces design (according to the corporate graphic guidelines),
  • System of user registration
  • Creation of promotional banners ,
  • Soyculto platform adaptation,
  • Systems linking (gaming and ranking fonctions from the existing system to the soyculto system),
  • Module hosting during the whole campaign ,
  • Definition of campaign tracking reports.

Contest campaign: Marketing and intelligence services

In order to offer a complete and coherent solution, the contest product integrates the following marketing and intelligence services:

  • Objective definition,
  • Support for the Contest creation
  • Campaign design
  • Contest rules definition and adaptation,
  • Operational development management,
  • Creaion of the regulation,
  • Support for the Questions creation ,
  • Development of the promotional media plan,
  • Campaign progress reporting,
  • Delivery of the raw collected data.

Contest campaign: Options to personalize the solution

As a “all in one” product, the specifications of the campaign constest cover a defined perimeter in their standard version. It is possible to add options to customize the solution:

  • Question selling,
  • Management of the Campaign promotion,
  • Data processing and excecutive summary.

Add-on campaign: The gaming proposal

"add-on" campaign: serious gaming solution

“add-on” campaign: serious gaming solution

This product adds a serious game to an existing communication campaign. In this case, we aim at inserting a module to an online platform (institutional website, advertising site, intranet or extranet)

“add-on” campaign benefits

The add-on campaign takes into account the available budget in relation with the campaign dimension and the subcribed services.
It allows to have a quick serious gaming solution with the following benefits:

  • New communication content,
  • Stimulation of the existing communication,
  • Recurrence of visits and traffic increase,
  • Quality of collected information,
  • Medium to quick ROI.

Add-on campaign: Technical and graphic services

The “add-on” campaign product intetrages a range of services from design to the development of all the elements necessary to insert a Trivia/quiz in a website or any existing web-based software.

The product includes the following elements:

  • User interfaces design (according to the corporate graphic guidelines),
  • Creation of promotion banner ,
  • Soyculto platform adaptation,
  • Systems linking (user management from the existing system to the soyculto system),
  • Module hosting during the whole campain,
  • Definition of the campaign tracking reports.

Add-on campaign: Additional services

In order to offer a complete and coherent solution, the add-on product integrates the following marketing and intelligence services:

  • Definition of objective,
  • Campaign design and adaptation of the rules,
  • Operational management of the development,
  • Support in creating questions,
  • Progress reporting of the campain,
  • Delivery of the raw collected data.

Add-on campaign: Options to customize the solution

As a “all in one” product, the specifications of the “add on” campaign cover a defined perimeter in their standard version. It is possible to add some options to customize the solution:

  • Sale of questions,
  • Development of a campain media planing ,
  • Operational promotion of the campain,
  • Data processing and excecutive report.

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