Add-on campaign

The gaming proposal

"add-on" campaign: serious gaming solution

"add-on" campaign: serious gaming solution

This product adds a serious game to an existing communication campaign. In this case, we aim at inserting a module to an online platform (institutional website, advertising site, intranet or extranet)

“add-on” campaign benefits

The add-on campaign takes into account the available budget in relation with the campaign dimension and the subcribed services.
It allows to have a quick serious gaming solution with the following benefits:

  • New communication content,
  • Stimulation of the existing communication,
  • Recurrence of visits and traffic increase,
  • Quality of collected information,
  • Medium to quick ROI.

Technical and graphic services

The “add-on” campaign product intetrages a range of services from design to the development of all the elements necessary to insert a Trivia/quiz in a website or any existing web-based software.

The product includes the following elements:

  • User interfaces design (according to the corporate graphic guidelines),
  • Creation of promotion banner ,
  • Soyculto platform adaptation,
  • Systems linking (user management from the existing system to the soyculto system),
  • Module hosting during the whole campain,
  • Definition of the campaign tracking reports.

Additional services

In order to offer a complete and coherent solution, the add-on product integrates the following marketing and intelligence services:

  • Definition of objective,
  • Campaign design and adaptation of the rules,
  • Operational management of the development,
  • Support in creating questions,
  • Progress reporting of the campain,
  • Delivery of the raw collected data.

Options to customize the solution

As a “all in one” product, the specifications of the “add on” campaign cover a defined perimeter in their standard version. It is possible to add some options to customize the solution:

  • Sale of questions,
  • Development of a campain media planing ,
  • Operational promotion of the campain,
  • Data processing and excecutive report.

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